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ORO

Scenario

ORO provides Dental Consumable Products and Wide Range of Handpieces. Located in Baner, Pune and few other locations spread across the country. Their main requirement was to acquire more clients.

Challenges

To understand and know about the loopholes if any. Provide a strategic solution to achieve a long term goal

• Research questions included:
• What do the customers like about ORO?
• What can be improved?
• What do the customers dislike?

Solution

The research was done with the “Wings for Profit” process, which lasts usually for 4-6 weeks to understand the obvious emotional truth from their loyal consumers. The results concluded that Hygiene was the most important aspect for consumers to revisit a dentist and that’s what the consumer looked at.

• ORO Logo was designed keeping in mind: The circle in the design stands for a circle of protection, and the typography of ORO inside the circle signifies that it is a no infection zone
• The identity of ORO was synergized across all touch points.
• The colour Blue is associated with trust, purity and sterility.
• The identity of ORO is designed in a way that it can be used interchangeably with 'No infection zone

Results

Created increased trust value among their loyal customers which in return paved a way for new clients and retain more customers, therefore, increased their business and goodwill.