Challenges

Kohinoor Group is an established player in Pune’s real estate market. But despite being in the market for 30+ years, their projects didn’t have a distinguished identity and strong brand recall.

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Our Idea:

  1. Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
  2. End-to-end brand strategy beginning with customer interactions, leading to tailored solutions for each project.
  3. Creation of the corporate philosophy - Sada Sukhi Raho. Under this umbrella idea, every Kohinoor property came with the promise of 5 solid pillars and even a dedicated post-sales customer satisfaction team.
  4. We also ideated and executed 360-degree campaigns, event ideas, and amplified the digital footprint of each of Kohinoor’s projects.
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Results

From being a challenger brand in 2017, today Kohinoor Group is one of Pune’s most recognized and respected brands. In fact, in 2019-2020, the group sold over 1000 units across residential and commercial projects.

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