SCDL - Symbiosis Centre For Distance Learning 

Scenario

Symbiosis Centre for Distance Learning (SCDL) ever since its inception in 2001, made rapid strides in providing quality education to many students. It is one of the largest autonomous distance learning education institutes in India. 

Their main requirement are as follow

• Increase the conversion rates of their organic leads.
• 14000+ paid applications in 10 months
• Increase social media engagement

Challenges

Kohinoor Group is an established player in Pune’s real estate market. But despite being in the market for 30+ years, their projects didn’t have a distinguished identity and strong brand recall.

Our Idea:

1. Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
2. End-to-end brand strategy beginning with customer interactions, leading to tailored solutions for each project.
3. Creation of the corporate philosophy - Sada Sukhi Raho. Under this umbrella idea, every Kohinoor property came with the promise of 5 solid pillars and even a dedicated post-sales customer satisfaction team.
4. We also ideated and executed 360-degree campaigns, event ideas, and amplified the digital footprint of each of Kohinoor’s projects.

Results

From being a challenger brand in 2017, today Kohinoor Group is one of Pune’s most recognized and respected brands. In fact, in 2019-2020, the group sold over 1000 units across residential and commercial projects.